This Privacy Policy describes how We Are Persist For You Inc., doing business as “Better Share” ("Better Share," "we," "us," or "our") collects, uses, and shares information about you when you use the Better Share application and related services (collectively, the "Services"). By using our Services, you agree to the collection and use of information in accordance with this Privacy Policy.
For the purposes of this Privacy Policy, "Personally Identifiable Information" or "PII" means information that identifies or could reasonably identify a specific individual or household, such as name, email address, or relationship/household data you provide. PII does not include data that has been aggregated, de-identified, or anonymized such that it cannot reasonably identify a specific person.
Scope of This Privacy Policy
This Privacy Policy applies to PII and other information collected through your use of the Better Share Services. It does not apply to information collected through other means. When you navigate from Better Share to third-party websites or services, this Privacy Policy no longer applies and we encourage you to review those third parties’ privacy policies.
Information We Collect
Information You Provide
We collect information you provide directly when you create an account or use our Services, including:
Information Collected Automatically
When you use our Services, we and our service providers may automatically collect certain information, including:
Sensitive Household and Relationship Data
Better Share is designed to help couples and households manage communication and shared labor. As a result, you may provide sensitive information about your household dynamics, care responsibilities, emotional labor, and personal relationship patterns. We treat this category of data with heightened care and do not use it for advertising or sell it to third parties under any circumstances.
How We Use Your Information
We use the information we collect to:
We do not rent, sell, or share your PII with third parties for their own marketing purposes.
How We Share Your Information
Service Providers
We may share your information with trusted vendors and service providers who assist us in operating the Services, such as hosting providers, email delivery platforms, analytics services, and customer support tools. These providers are contractually required to use your information only to provide services on our behalf and in accordance with this Privacy Policy.
Anonymized and Aggregated Data
We may share anonymized, aggregated, or de-identified information—which cannot reasonably identify you—with third parties for research, product development, or marketing purposes. This data does not include your PII or sensitive household information.
Legal Disclosures
We may disclose your information when required by law or in good-faith belief that such disclosure is necessary to:
Comply with a legal obligation, court order, or subpoena
Respond to a lawful request by law enforcement or government authorities
Protect the rights, property, or safety of Better Share, our users, or others
Prevent or investigate fraud, security breaches, or violations of our Terms of Service
Business Transfers
If Better Share is involved in a merger, acquisition, or sale of all or substantially all of its assets, your information may be transferred to the acquiring entity. We will notify you via email and/or prominent notice within the Services prior to your information being transferred and becoming subject to a different privacy policy.
Cookies and Similar Technologies
We use cookies and similar tracking technologies to improve our Services, remember your preferences, and understand usage patterns. You may configure your browser to refuse cookies; however, some features of the Services may not function properly without them.
We do not use cookies to serve third-party advertising within the Better Share application.
Data Retention
We retain your PII for as long as your account is active or as needed to provide the Services. If you deactivate your account, your PII will be disassociated from your household and usage data. Anonymized, de-identified data may be retained in our databases and analyses after account deactivation. You may request deletion of your personal data as described below.
Your Rights and Choices
Depending on where you live, you may have certain rights regarding your personal information, including:
Access: Request a copy of the PII we hold about you
Correction: Request that we correct inaccurate or incomplete information
Deletion: Request that we delete your personal data, subject to certain legal exceptions
Opt-out of marketing: Unsubscribe from marketing emails at any time using the link in any email we send
To exercise any of these rights, please contact us at help@bettershareapp.com. We will respond to verified requests within the timeframe required by applicable law.
How We Protect Your Information
We implement commercially reasonable physical, technical, and administrative safeguards to protect your PII from unauthorized access, disclosure, alteration, and destruction. However, no data transmission or storage system is completely secure. If you have reason to believe your interaction with us is no longer secure, please notify us immediately.
In the event of a data breach involving PII, we will notify affected users as required by applicable law, by email or by posting notice on our website.
Children’s Privacy
Better Share is intended for use by adults (18 years of age and older). We do not knowingly collect personal information from children under 13. If we learn that we have inadvertently collected information from a child under 13, we will promptly delete it. If you believe a child has provided us with personal information, please contact us at help@bettershareapp.com.
International Users
Better Share’s Services are hosted in the United States. If you access our Services from outside the United States, your information may be transferred to and processed in the U.S., where data protection laws may differ from those in your country. By using our Services, you consent to this transfer in accordance with this Privacy Policy.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time. When we make material changes, we will notify you by email or by posting a prominent notice in the Services, and update the “Last updated” date above. Your continued use of the Services after the effective date of any changes constitutes your acceptance of the revised Privacy Policy.
Contact Us
If you have questions, concerns, or requests related to this Privacy Policy, please contact us at:
Better Share
Email: help@bettershareapp.com
Website: www.bettershareapp.com
For the purposes of this Privacy Policy, "Personally Identifiable Information" or "PII" means information that identifies or could reasonably identify a specific individual or household, such as name, email address, or relationship/household data you provide. PII does not include data that has been aggregated, de-identified, or anonymized such that it cannot reasonably identify a specific person.
Scope of This Privacy Policy
This Privacy Policy applies to PII and other information collected through your use of the Better Share Services. It does not apply to information collected through other means. When you navigate from Better Share to third-party websites or services, this Privacy Policy no longer applies and we encourage you to review those third parties’ privacy policies.
Information We Collect
Information You Provide
We collect information you provide directly when you create an account or use our Services, including:
- Name and email address
- Partner or co-user relationship information
- Household task, care, and labor data you enter into the application
- Responses to assessments (such as the Care Load Assessment)
- Payment information, if applicable
- Communications with our support team
Information Collected Automatically
When you use our Services, we and our service providers may automatically collect certain information, including:
- Log data: IP address, browser type, operating system, referring pages, pages visited, and timestamps
- Device information: device identifiers, software platform, mobile carrier, and app version
- Location: general geographic region (e.g., country or state); we do not collect precise GPS location without your explicit consent
- Usage data: features used, session duration, and interaction patterns within the app
- Cookie and similar technology data (described further below)
Sensitive Household and Relationship Data
Better Share is designed to help couples and households manage communication and shared labor. As a result, you may provide sensitive information about your household dynamics, care responsibilities, emotional labor, and personal relationship patterns. We treat this category of data with heightened care and do not use it for advertising or sell it to third parties under any circumstances.
How We Use Your Information
We use the information we collect to:
- Provide, maintain, and improve the Better Share Services
- Personalize your experience and deliver relevant features and assessments
- Communicate with you about your account, updates, and support requests
- Send product-related emails and, where you have opted in, marketing communications
- Understand how users engage with the Services to improve product design
- Detect and prevent fraud, abuse, and security incidents
- Comply with legal obligations
We do not rent, sell, or share your PII with third parties for their own marketing purposes.
How We Share Your Information
Service Providers
We may share your information with trusted vendors and service providers who assist us in operating the Services, such as hosting providers, email delivery platforms, analytics services, and customer support tools. These providers are contractually required to use your information only to provide services on our behalf and in accordance with this Privacy Policy.
Anonymized and Aggregated Data
We may share anonymized, aggregated, or de-identified information—which cannot reasonably identify you—with third parties for research, product development, or marketing purposes. This data does not include your PII or sensitive household information.
Legal Disclosures
We may disclose your information when required by law or in good-faith belief that such disclosure is necessary to:
Comply with a legal obligation, court order, or subpoena
Respond to a lawful request by law enforcement or government authorities
Protect the rights, property, or safety of Better Share, our users, or others
Prevent or investigate fraud, security breaches, or violations of our Terms of Service
Business Transfers
If Better Share is involved in a merger, acquisition, or sale of all or substantially all of its assets, your information may be transferred to the acquiring entity. We will notify you via email and/or prominent notice within the Services prior to your information being transferred and becoming subject to a different privacy policy.
Cookies and Similar Technologies
We use cookies and similar tracking technologies to improve our Services, remember your preferences, and understand usage patterns. You may configure your browser to refuse cookies; however, some features of the Services may not function properly without them.
We do not use cookies to serve third-party advertising within the Better Share application.
Data Retention
We retain your PII for as long as your account is active or as needed to provide the Services. If you deactivate your account, your PII will be disassociated from your household and usage data. Anonymized, de-identified data may be retained in our databases and analyses after account deactivation. You may request deletion of your personal data as described below.
Your Rights and Choices
Depending on where you live, you may have certain rights regarding your personal information, including:
Access: Request a copy of the PII we hold about you
Correction: Request that we correct inaccurate or incomplete information
Deletion: Request that we delete your personal data, subject to certain legal exceptions
Opt-out of marketing: Unsubscribe from marketing emails at any time using the link in any email we send
To exercise any of these rights, please contact us at help@bettershareapp.com. We will respond to verified requests within the timeframe required by applicable law.
How We Protect Your Information
We implement commercially reasonable physical, technical, and administrative safeguards to protect your PII from unauthorized access, disclosure, alteration, and destruction. However, no data transmission or storage system is completely secure. If you have reason to believe your interaction with us is no longer secure, please notify us immediately.
In the event of a data breach involving PII, we will notify affected users as required by applicable law, by email or by posting notice on our website.
Children’s Privacy
Better Share is intended for use by adults (18 years of age and older). We do not knowingly collect personal information from children under 13. If we learn that we have inadvertently collected information from a child under 13, we will promptly delete it. If you believe a child has provided us with personal information, please contact us at help@bettershareapp.com.
International Users
Better Share’s Services are hosted in the United States. If you access our Services from outside the United States, your information may be transferred to and processed in the U.S., where data protection laws may differ from those in your country. By using our Services, you consent to this transfer in accordance with this Privacy Policy.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time. When we make material changes, we will notify you by email or by posting a prominent notice in the Services, and update the “Last updated” date above. Your continued use of the Services after the effective date of any changes constitutes your acceptance of the revised Privacy Policy.
Contact Us
If you have questions, concerns, or requests related to this Privacy Policy, please contact us at:
Better Share
Email: help@bettershareapp.com
Website: www.bettershareapp.com