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by Dr. Morgan Cutlip Is a hundred hours a week even possible when it comes to the mental load? I hear this question constantly, and I understand why. The number sounds absurd at first. Maybe you have said it yourself. Maybe your partner has said it to you. There is no way it takes a […]

Relationships

May 28, 2026

Is 100 Hours of Mental Load Even Possible? Here’s Why the Number Is Real

100 hours in the mental load

Why I’m Stepping Into the CEO Role at A Better Share Thirteen years ago, my life changed in a way I wasn’t prepared for. Our daughter Effie was born, and almost overnight, my experience of our marriage shifted. We had a strong relationship. We loved each other deeply. We were the kind of couple who […]

Announcements

March 10, 2026

A message from the CEO

Morgan Cutlip

Authored by Ellie Windle Three years ago, Persist started in the most ordinary and overwhelming way possible. I had baby #2. I had a demanding job. I had a partner I loved (most of the time anyway). And I had a growing, gnawing realization that the division of labor in our home wasn’t working. But […]

Announcements

March 3, 2026

The next chapter of Persist