Modern family life is relentless. As soon as you finish up one task, a slew of others take its place. We know that couples need more than just another tool to manage their calendars or lists of tasks. They need a way to stay connected and aligned in the chaos of life.
OUR WHY
The three of us each has our own story when it comes to managing the mental load of family life. But the theme was the same: it felt heavy and we didn’t like what it was doing to us — or to our relationships.
That shared experience led to a shared mission: to help couples navigate the heaviness of life in a way that allows both partners to feel fairness, appreciation, and teamwork.
We believe finding a better share isn’t just about how the logistics are handled. It’s also about how your relationship is shaped by those responsibilities — and how you approach them together.
We’re committed to helping couples not only manage the logistics of life, but move through them with more alignment, more clarity, and less friction.
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I have been in the field of relationships for over 20 years, specializing in translating relationship research and theory into practical tools. However, my passion for helping couples navigate the mental load in a way that prioritizes teamwork and connection started around 13 years ago when our oldest, Effie, was born.
To cut straight to the point, I was shocked at how quickly I started to develop resentment toward my husband after becoming parents. We had a solid and connected relationship, yet I was struck by how it felt like my life changed so dramatically, yet his remained the same. One of the most jarring and fundamental differences was how all the things defaulted to me. I embarked on a journey to figure out a better share in my own marriage and knew that, eventually, I wanted to share my expertise and practical tools with other couples. Because I could see how quickly this feeling of unfairness and resentment could devastate a marriage and erode feelings of love.
Throughout my career, I have helped hundreds of thousands of people worldwide learn how to form and maintain healthy relationships. I've been a featured relationship expert with Good Morning America, Teen Vogue, The New York Times, Women’s Health Magazine, MOM Co International, Paired, and Flo, the #1 app in health and fitness. My books, Love Your Kids Without Losing Yourself, and A Better Share: How Couples Can Tackle the Mental Load for More Fun, Less Resentment, and Great Sex are available now.
Meet Dr. Morgan
I am on a mission to help couples move from burnout and blame to connection and teamwork-so they can stop surviving and start thriving together.
I believe the best products lead with empathy, and I've spent 15 years learning how to build them.
As a mom of two, I’m always swapping stories with fellow parents about what’s hard and what helps. That instinct to listen and get curious is what shaped the start of my career, leading product and operations across FinTech and digital publishing teams, turning complex human problems into tools that actually get used.
But there was something that kept coming up in my own life, that I couldn't find a good product for: the invisible weight of running a household together. The mental load. The assumptions. The drift that can lead to one partner carrying more than the other without either of you fully realizing it.
When I couldn't find what I was looking for, I decided to help build it, and that became the next chapter of my career. My goal is to make the Better Share app something that makes a difference for couples everywhere; that is honest about how hard this actually is, and genuinely supportive of both partners.
Meet Kristina
