Why I’m Stepping Into the CEO Role at A Better Share Thirteen years ago, my life changed in a way I wasn’t prepared for. Our daughter Effie was born, and almost overnight, my experience of our marriage shifted. We had a strong relationship. We loved each other deeply. We were the kind of couple who […]

Authored by Ellie Windle Three years ago, Persist started in the most ordinary and overwhelming way possible. I had baby #2. I had a demanding job. I had a partner I loved (most of the time anyway). And I had a growing, gnawing realization that the division of labor in our home wasn’t working. But […]