If you’ve used Persist, welcome. You’re in the right place.
Persist began with a simple but important goal: to help couples divide responsibilities more fairly. It focused heavily on tracking hours and getting the split “right.”
That work mattered. But over time, we realized something deeper.
Fair division alone doesn’t solve the day-to-day overwhelm. And it doesn’t automatically protect your connection.
Many couples weren’t just struggling with hours. They were struggling with the invisible planning, the unspoken stress, and the subtle drift that can happen in busy seasons of life.
That’s where Better Share comes in.
When I (Dr. Morgan) was asked by Ellie Windle, the previous CEO and founder of Persist, to step in. We rebuilt it around what I’ve studied and practiced for over 20 years as a relationship expert and PhD in psychology: couples don’t just need fairness. They need alignment. They need visibility. They need tools that strengthen their relationship while they manage life.
